Designer Chank Diesel Finds Creative Ways to Develop New Fonts

by fontspace

Chank Diesel is one of an estimated 50 people in the United States who makes living by developing fonts. You think you don't know him, but you do. His work appears on a range of products, from The Hunger Games to Welch's Grape Soda.

Mr. Diesel is constantly coming up with new ideas and inspiring others to do the same:  

"Typefaces are always evolving. Every generation has new typefaces that speak to it," says Diesel, who is also a painter. "Now, we're looking at screens more often than we're looking at paper and that calls for new fonts. And those screens have specific shapes that are changing. That calls for new fonts, too."

He has a knack for thinking outside the box, which might be the key to his success. He recently taught a class in Wisconsin, where he and his students created a font entirely out of cheese. In Montako, "they used ice scrapers to draw letters in the snow," and in Denver they used beer making supplies. 

Needless to say, Mr. Diesel brings a cultural awareness to his fonts. He has a knack for creating typefaces that connect to and represent a particular audience. No wonder he has a particularly strong dislike for Helvetica, which he describes as "flavorless." He wants a font that has personality and reveals something about what it represents. He constantly develops new ideas for a constantly changing world. 

What font represents you? Browse our website to find a font that suits your personality, or contact us to share your font creations.